Are you struggling to make sales? Do traditional sales strategies seem gimmicky or manipulative to you? Does the idea of making a cold call leave you with a pit in your stomach?
If so, you’re not alone. Everyone struggles to “sell”. But that’s what so beautiful about blogging – your blog content can actually do your selling for you!The beautiful thing about blogging is that your blog content can actually do your selling for you!Click To Tweet
When your content is so good that you become a valued resource for your readers, they’re more likely to trust you. And when they trust you, they’re more likely to buy from you. And this can happen very organically, without any gimmicks or pushy sales tactics.
This post will look at seven ways you can generate sales from your blog content – without the need to be “salesy”!
#1 Dig deep to cover topics no one else is writing about
Let’s face it: there’s a ton of content out there that doesn’t get read, shared or linked to. Many business owners create a steady stream of content because they think they SHOULD, but they don’t understood exactly how that content is supposed to increase their sales.
First and foremost, your blog should offer truly unique, useful and/or entertaining content. That content should be in-depth, and should give your own unique spin or angle on the topic.
If you simply rehash what everyone else is saying, I can guarantee your efforts will be futile. Dig deep to find topics or angles that no one else can cover as well as you can! This will start to build that foundation of trust with your visitors.
#2 Add new posts regularly
Consistency is key when it comes to making money from your blog. You can’t expect to post every once in a while, and expect your audience to grow to respect and trust you.
I recommend writing 3-5 new blog posts per week. Of course, this will vary depending on your niche and audience.
According to Hubspot’s research, companies that publish 16+ blog posts per month (that’s around 4 per week) get 4.5x more leads than those who publish 0-4 posts per month.Companies that publish 16+ blog posts a month get 4.5x more leads than publishing 0-4 posts per month.Click To Tweet
If you can’t post this often, that’s ok too – don’t stress about it! It’s more important that you post regularly than trying to achieve an exact number of posts per month.
#3 Add a call to action to each post
If you’re regularly writing truly useful, in-depth posts, you’ve laid the foundation for generating sales from your blog. Now you just need to point your readers to the products or services you offer.
Don’t misunderstand me: I’m not saying your blog posts should directly promote your stuff. However, there should be some way for your readers to find out more about your products or services when they read your posts.
One way you can do this is to include a call to action (CTA) in your blog posts. This is typically done at the end of your post, and helps connect the topic of your post with a related product you’re offering.
For instance, if you run a property management company, your blog post on “How To Find The Perfect Renter” could include a CTA like “Want an exact blueprint for finding high-income renters? Click here to download our "7 Steps To Finding High Income Renters Guide”.
#4 Promote your product or service in your sidebar
While banner ads aren’t nearly as effective as they used to be, they’re still an excellent opportunity to promote your own products and services.
As you can see in the screenshot below, we typically use our blog sidebar to promote our free eBooks, guides and downloads. If our visitors see something they like, they click on the ad, download our free product, and we can continue communicating with them via email. Many of these visitors eventually become customers or clients because they like our products and know they can trust us.
Obviously, you can also try promoting your paid products or services in your sidebar. Or try a combo of paid and free products to see which ones ultimately drive the most revenue!
#5 Link internally to other blog posts
Half the battle when it comes to blogging is getting people to your blog. So once they’re there, you want to keep them there as long as possible!
One of the best ways you can do this is to link to your other blog posts. When writing about a certain topic, think about which other blog posts your readers would be interested in.
For instance, if you’re writing a post about graphic design, you might want to include a link to your post on “The Best Tools For Graphic Designers”.
If you’ve included a call to action (CTA) in each of your posts, your readers are now seeing TWO CTA’s instead of ONE, meaning there’s double the chance of making a sale!
#6 Reference your products in your posts (where relevant)
The B&B Coach references related products in their posts
If you have a product or service that directly relates to the topic of your blog post, don’t be afraid to mention it!
This doesn’t mean you need to write extensively about your products, or that your post should be ABOUT your products. But a brief mention can help your readers find useful products, while also increasing your own sales.
#7 Promote your email list in your blog posts
This final tip is a more indirect way of making sales through your blog content, but is also one of the most powerful and effective.
As I already alluded to above, our email list is the primary tool we use here at Boom Social to get leads and sales. In fact, 85% of our sales are generated directly through our list!List building needs to be a primary focus for every business owner! 85% of our sales are generated directly through our list!Click To Tweet
This means we always need to be thinking about how we can move our blog visitors into our list. We use all of the strategies listed above to do this. This means we promote our free e-products (which are available with email signup) in our:
- Calls to action at the end of blog posts
- Internal links within posts
- As references in posts that cover relevant topics
While this strategy isn’t a “quick win” - since we’re building relationships, and not just trying to make a quick sale - in the long run, we’ve found this strategy to be the most effective one by far.
Are you making sales through your blog content? If so, what’s your secret? Share below!